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MSU’s Logo Redesign and Branding: Fate or Fatal?

Logo makeovers can prove to be tricky and involves a lot of consideration. Like previously mentioned in our entry "Out with the Old...", when done correctly it can prove to be very beneficial to your...

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How QR Codes Work and What Your Business Should Ponder

Imagine a world with Quick Response codes on everything.  Your overpriced cup of coffee, favorite website, television show and your child’s favorite toy – they could be everywhere.  In a Britain city,...

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Brand Camp: A Conference for Brands, Techies and Startups

Last week, much of our team had the privilege of attending Brand Camp, a Detroit conference “where brands, entrepreneurs and tech intersect,” as stated on its website. Held at the Michigan Science...

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